QUESTION.
I am planning to create a Web site for my small business. I’m not sure how to name my site. I’ve seen extensions on Web site names like COM, NET, ORG, and EDU. I’ve also seen one like BIZ. What extension to you recommend I select and use?
ANSWER.
I recommend a COM extension. The original three extensions that I am aware of are COM, ORG and EDU. COM stands for commercial site. ORG stands for most nonprofit sites. And EDU stands for educational institutions like colleges and universities. NET is a good extension, but most people figure a Web site name ends in COM. If you choose a NET extension for your site’s name you may lose some visitors because they don’t know your site’s address. They will probably assume your site’s name has a COM ending. I never recommend a BIZ extension.
I hope my comments are helpful. Good luck! Regards, -Jeff
Jeff Lippincott
SCORE.org Counselor
Princeton, NJ
scoreprinceton @ aol.com
www.scoreprinceton.org
www.jlippin.com
